Why Most Casino Dealers Are Women

Mon, Jul 3, 2023
by CapperTek

Although many people may consider casinos to be more of a male-dominated industry in terms of players, in terms of workforce, this apparently doesn’t seem to be the case. In fact, the presence of predominantly female casino dealers is a common observation in many land-based and online casinos such as casinos.com - but why is this?

Well, there are all sorts of factors that contribute to this trend, but to understand them, we need to look at the historical, societal, and practical aspects of the casino industry…

The History of Casinos

The origins of casino gambling can be traced way back to ancient civilisations, where gambling - and most other past-times, was often associated with men. However, as gambling evolved and became more mainstream, women gradually became more involved in the industry.

However, it wasn’t until the early 20th century, during the Prohibition era in the United States, that women started to find employment opportunities as card dealers in underground gambling establishments… the famous speakeasies that dominated the underworld of mobsters and gangsters. Thus began women's involvement in casino dealing roles.

Stereotypes and Perceptions

We all have our own stereotypes and expectations of different industries and professions - and casinos are now generally considered to be glamorous, entertaining, and highly social - and these are qualities that we often associate with beauty and femininity. The idea that casino dealers and croupiers should be glamorous and classy has thus led to the idea that young, beautiful women are better suited for casino dealing roles.

If men are still considered to be the primary audience, it comes as little surprise that the addition of beautiful women to the gambling equation is very attractive… literally.

Aesthetics and Atmosphere

The casino industry is competitive - and to be successful, a casino must create a product that gamblers buy into, which is why they strive to create a specific atmosphere that aligns with their brand and target audience.

Many casinos aim for an air of sophistication, elegance and luxury - and having mostly female dealers can certainly help to achieve this desired aesthetic. The presence of attractive female dealers can also be seen as a marketing strategy to attract and retain customers. Let’s face it, many men are suckers for a pretty face, so not only does it keep those men coming back for more, but they are also more likely to spend more money to impress the ladies in the room.

Customer Preferences

In addition to this, research has indicated that some players simply prefer interacting with female casino dealers. The reasons for this aren’t too clear, but often women are seen as softer, more calming and less intimidating than men. And, ultimately, catering to customer preferences is essential for casinos that wish to retain their players.

Perception of Trust and Fairness

Casino gambling is all about money - and some of these exchanges can be big. There are some serious spenders out there - and so there needs to be a lot of trust between the players and the establishment.

Whether it is fair or not, some people think that female dealers are more likely to be perceived as trustworthy and fair. It may be that this perception is influenced by how society generally sees women… as more nurturing, empathetic, and honest. Whether it is true or not, it is certainly something casinos consider - and because creating an environment of trust is crucial, they give the people spending their money what they want.

Training and Professionalism

Furthermore, all good casinos prioritise professionalism and customer service. Females are famously considered to be better at communicating than men. Women, and thus women dealers, are therefore often considered to be more skilled in interpersonal communication, maintaining composure under pressure, and adhering to the rules and regulations of the games.

Again, this is simply perception, but this may contribute to the preference for hiring and training female dealers.

Market Demand and Availability

Then, we can’t ignore the simple idea of greater availability! It may well be that there are simply more female applicants for dealer positions compared to male applicants. In this case, it stands to reason that there will be more females chosen than men… and if clientele prefer to play with female dealers, then it’s a win/win.

However, as the player base starts to attract more women, it may well be that we see an increase in the number of male casino dealers to keep up.

Conclusion

There are many reasons why there seem to be more female dealers… historical reasons, societal reasons, customer preferences, trust factors, market demand and, of course, aesthetic purposes.

However, this is an ever-evolving industry and as the ratio of male and female players starts to even up, it may well be that we start seeing the ratio of male and female dealers start to even up.