Bojoko’s Teemu Mattila Talks Live Streaming Matches on Betting Sites

Wed, Jan 29, 2025
by CapperTek


Live stream betting has completely changed the way punters engage with sports. These platforms allow bettors to watch matches in real time, providing an alternative to costly sports channel subscriptions.

To explore this exciting trend, we’re sitting down with Teemu Mattila, a betting expert at Bojoko, who we have previously consulted on topics such as betting exchanges. 

Bojokos curates a list of UK betting sites with live streaming available and helps players select the sportsbook that suits them the best. In this interview, Mattila will highlight what players need to look at before choosing a live-streaming sportsbook and the benefits these betting sites offer. 

Why do you think many punters are drawn to these betting sites offering live streaming?

The biggest appeal is convenience. Instead of juggling between a sports channel subscription and a betting site, punters can watch and bet all in one place. It saves money, too. You don’t need to pay for expensive sports channels when you can watch the matches for free on these betting platforms, as long as you have an active account. 

Plus, live streaming gives you a chance to bet reactively, watching how the game develops before deciding where to place your wagers. This creates a much more engaging experience. You're watching the match unfold and reacting in real-time. Unlike pre-match betting, where you make your call before the game starts, live betting gives you a chance to adjust based on what you see. Whether it’s a team looking stronger as the game progresses or a key player getting injured, you can shift your bets accordingly. It’s more interactive and allows for deeper engagement with the game.

Can you explain how a punter can access live streaming on betting sites? Are there any particular requirements?

Accessing live streams is fairly simple. Typically, you need to register with the betting site and ensure you’ve made a deposit or placed a recent bet. Most platforms, like Bet365 or Unibet, will give you access to their live streams once you meet these conditions. 

The main issue is finding British betting sites that actually feature live streaming. At the moment, we estimate that only 10-15% of the sportsbooks we have reviewed have this option. This is also one of the reasons punters visit websites like ours, as they can quickly see what’s available, compare them, and then make an informed choice.

How does it compare to paying for sports channels?

Streaming platforms, like Sky or BT Sport, can charge hefty monthly fees, especially if you want access to a variety of sports. With live streaming on betting sites, as long as you have a small balance in your account or have placed a recent bet, you get access to the matches for free. You’re saving the subscription costs, and all your betting needs are handled in one place. It’s an excellent option for those who like to follow many sports without the overhead costs.

It is also important to consider that some of these events might not even be available on TV in your country or that you will need to sign up to other online platforms and pay additional fees to see what you are betting on.

What types of sports are most commonly available on these live-streaming platforms? Do punters have access to the same range as on traditional sports channels?

The selection of betting sites is impressive. Football is the most widely streamed sport, but you can also access tennis, basketball, horse racing, and many others. Some platforms even offer niche sports like darts or handball, which can be hard to find on traditional TV. 

The key difference is that on a betting site, the streams are tied into the betting markets, so punters can get live stats, in-play betting options, and other tools that traditional sports channels just don’t offer.

For someone new to betting sites with live streaming, how would you recommend they get started?

I’d recommend starting with a platform that has a strong reputation for live streaming, like Bet365 or Betfred, and making sure they offer the sports you’re interested in. Use Bojoko to do your research, and never base your decision on live streaming alone. Other factors, such as the availability of betting options, bonuses, and the small print, have to play a role. Use our quick filters to compare the betting sites that offer live streaming, and if you are unsure, read our expert reviews. This helps you make an informed choice that you are less likely to regret.